The Headline Test — Intro to Entrepreneurship

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Your homepage headline is often the only sentence a visitor reads before deciding to stay or leave. This worksheet captures your headline from class, the feedback it received, and how you'll refine it. A great headline is specific, clear, and makes someone want to know more.

Your Headline

Your Venture in One Sentence

Write your homepage headline exactly as you shared it in class.

What does this headline communicate — who it's for, what it does, and why it matters?

What the Room Said

Class Feedback

What reaction did your headline get? What worked?

What confused people, or what question did it raise?

Did anyone vote for yours as most compelling? What do you think made it stand out — or not?

Is It Clear Enough?

Stress Test

Who is the specific person your headline is written for? Describe them in 2–3 sentences.

Would someone who has never heard of your venture understand it in 3 seconds? What might they misread?

What's one word that's vague or generic in your current headline?

The Improved Version

Revised Headline

Rewrite your headline based on feedback and the stress test.

What did you change, and why is the new version stronger?