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1

Your Core Values

What do you stand for?

Examples: honesty, family, creativity, justice, freedom, security, growth, service...

2

Entrepreneurial Characteristics

Which traits describe you?

Rate yourself on each characteristic: 1 = not me at all, 5 = very much me.

Risk Tolerance

You're comfortable acting without certainty.

1
5

Resilience

You bounce back from setbacks.

1
5

Creativity

You find new solutions to familiar problems.

1
5

Self-Direction

You work well without external structure.

1
5

Empathy

You understand what others feel and need.

1
5

Persistence

You keep going when things get hard.

1
5
3

Real-Life Evidence

Connect your values and traits to your story

The strongest why statements are grounded in lived experience.

4

Your Starting Point

Putting it together

Draft a one-sentence statement using what you've discovered.

The Formula

I am someone who  top characteristic , driven by  top value , and I want to use that to  hint at a direction or impact.