You don't fill this out all at once. Come back to it as you go: your Value Proposition and target customer work feeds your About & Story section, your MVP becomes your Offer section, and your pitch & poster work for Launch Day feeds your headline and call-to-action.
Everything you type is saved automatically in this browser — reopen this page anytime on the same computer and your work will still be here. Because that's the only place it's saved, download a backup file every so often (button below) so you don't lose your work if you clear your browser or switch computers.
Brand Basics
The first thing a visitor sees
Your Story
Pull from your Value Proposition & Story worksheets
What You Offer
Your MVP, in customer-facing language
Connect
How customers reach you — from your pitch & poster
Save & Take It Live
Back up your work, download your site, get a print-ready poster, or publish it
Want it live on the real internet, for free? Use the free version of Claude to publish it as a working webpage with a shareable link — no hosting or coding needed.
- Download your website file above.
- Go to claude.ai and start a new chat (free, no credit card).
- Upload the downloaded HTML file (or paste its content) and ask Claude to "turn this into a polished webpage artifact."
- When it appears in the Artifact panel, click Publish at the bottom to get a public link anyone can open — that's your live MVP website.