The Surprising Finding Roundtable — Intro to Entrepreneurship

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Good research challenges what you thought you knew. This worksheet captures your most important findings — especially the ones that surprised you. The goal is to synthesize what you heard and saw into insight, not just a list of data points.

What the Research Showed

List your 3 most significant findings — one sentence each. Be specific: numbers, quotes, patterns.

What source gave you the most useful insight — and why?

What You Didn't Expect

What was the one finding that surprised you most? Describe it.

What assumption did you hold going in that turned out to be wrong or incomplete?

Why did this finding surprise you — what does that tell you about your own blind spots?

How This Affects Your Venture

Does this finding strengthen your idea, complicate it, or make you reconsider it entirely? Explain.

What do you now know about your target group or the problem that you didn't know before?

Revised Direction

What's the most important next question to answer before moving forward?

What would you research differently if you had more time?