The Story Behind the Idea — Intro to Entrepreneurship

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The strongest venture ideas almost always start from lived frustration. This worksheet captures the story you wrote in class — the problem you personally experienced, how it felt, and what you wished had existed. Use it to start making the connection between your experiences and a possible direction.

The Problem You Lived

Describe a problem, frustration, or gap you personally experienced.

How did it make you feel? What was the cost — time, money, energy, or dignity?

The Solution You Wanted

What did you wish had existed at the time? Be specific — a product, service, resource, or process.

Who else do you think experiences this same problem? Describe them.

From Experience to Direction

How might your experience qualify you to address this problem better than someone who hasn't lived it?

In one sentence, describe the venture direction this experience points toward.

What This Means

What surprised you about doing this exercise? What felt obvious — and what felt new?