Target Group Identification Worksheet — Intro to Entrepreneurship

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Instructions: Work through each section in order. Answer honestly — there are no wrong answers here. The goal is to get specific. By the end, you'll write one clear sentence that describes exactly who your enterprise is for.

Who Comes to Mind First?

Start with instinct before you analyze

When you think about the problem you want to solve, who do you picture?

Don't overthink — write the first group that comes to mind.

Why do you care about this group? What's your connection to them?

Personal experience, community ties, or professional background all count.

Demographics

The factual, measurable traits of your group

Age range

Location

Income level

Education

Occupation / life stage

Other relevant trait

Psychographics

How they think, feel, and behave

What do they value most?

What matters to them — security, recognition, community, independence?

What motivates them to take action?

What do they do in their free time?

What communities or spaces do they belong to?

Pain Points & Unmet Needs

What frustrates them? What's missing?

What is their biggest daily frustration related to the problem you want to solve?

What solutions have they already tried — and why did those fall short?

What would make their life measurably better?

Access & Reach

Can you actually get to this group?

Where would you find members of this group in real life?

Where would you find them online?

Do you personally know anyone in this group you could talk to?

Viability Check

Rate your target group on these dimensions (1 = low, 5 = high)

Score each factor 1–5, then review where you rated low — those are your risks to address.

How deeply do you understand this group? How easily can you reach and talk to them? How strong is the problem — do they feel the pain urgently? How large is the group (enough people to make it worth solving)? How motivated are you personally to serve this group?

Your Target Group Statement

Using your answers above, write one clear sentence. Try this template: "[Your enterprise] serves [specific group] who struggle with [specific problem] and need [specific outcome]."